The Business Benefits of Creating An eBook Store

The eBook market share continues to rise steadily worldwide and publishers are looking to unlock the many benefits offered by eBook stores. With the easy availability of smartphones, eBook readers, and other gadgets, and ready internet access, the fast evolution of digital publishing is inevitable.

Let us take a look at the benefits you stand to enjoy as a publisher once you start your eBook store –

1. Differential pricing

In the eBook industry, it is an accepted norm for different sellers to charge different prices for the same eBook, unlike in traditional book-selling. Depending on the circumstances, you can charge a price higher than the market price for the same eBook – especially when it is offered as an informative product from a particular website or company. However, on the other side of the spectrum, most eBooks are sold at a price lower than the printed market cost. 

2. Global reach

With an eBook store, publishers can reach a wider international audience, thanks to the internet. While traditional publishing allows for only limited expansion, digital publishing has unlimited scope to be harnessed. Publishers can not only share eBooks on their own website, but they can also make full use of social media to target niche audiences across the globe. 

Also Read: What is eBook DRM and Why Do Publishers Need it?

3. Low entry barriers

One of the major benefits of opening an eBook store is that it is a relatively simple process with low entry barriers. Having an online presence can benefit your publishing business in numerous ways and help you in building valuable relationships with your customers. Venturing into online publishing does not require heavy capital investments and this is a major incentive for publishers to enter this sector. 

4. Lower costs of production

In traditional publishing, bulk printing leads to lower cost-per-copy, and this encourages publishers to print thousands of copies to derive the benefits of the economics of scale. However, in case all the copies don’t sell, the publisher is forced to incur additional costs of warehousing until the copies are either sold out or pulped. 

In the case of eBooks, the publisher is not bound by such conditions. Once published, the same eBook can be downloaded multiple times. Also, updating eBooks is way easier and more economical. By operating an eBook store, a publisher stands to eliminate significant inventory and warehouse costs. 

5. Unlock new revenue streams 

In addition to cost-saving in terms of inventory, printing, and distribution, eBook stores offer publishers the chance to unlock newer revenue streams. Besides selling your books through your own website, you can also list them on popular online marketplaces, such as Amazon, eBay, Google Books, etc. Publishers can bring out online versions of out-of-print titles that are still in demand and earn money by selling these eBooks. Partnering with independent authors and providing them an eBook platform where they can offer their books for sale is also a revenue option. 

6. Improve content visibility

One of the major benefits of the digital age is that publishers can leverage social media to market their eBooks. Modern ways of searching for information extend beyond typing keywords into search engine windows. Various social media platforms can be used to build your brand, reach a wider audience, and seek feedback from readers to refine your content and marketing strategies. 

7. Enhance storytelling with extra elements

Rapid innovations in technology are making it possible for publishers to enhance their readers’ eBook reading experience by incorporating additional elements of storytelling into their content. Publishers can add audio/visual content, animations, graphics etc., to create a richer and more interactive reading experience.