eBooks have been incredibly popular regardless of the industry. As per Statista, the predicted number of readers in the eBook market will grow to 1.1 billion by 2027.
This opens a door of opportunity for those targeting their audience through digital content like eBooks. From generating leads to improving eLearning, creating eBooks is a smart step.
Yet it raises a question. How do you create eBooks that sell, in an era where each year 50,000 to 1 million new eBooks are published?
To stand apart from the competition, in this article, we’ve covered top 10 pro tips for you to follow.
Table of Contents
I. 10 Pro Tips to Create eBooks That Sell
- Involve Your Targeted Audience
- Create An Interactive eBook
- Focus On Readability as Well
- Flexibility Is Your Friend
- Be Smart with Budgeting
- Stick with Your Content & Style Guide
- Use Standard Font Sizes
- Keep It Fresh with a Longer Shelf Life
- Start Small
- Make it Worthwhile for Readers
II. Wrapping Up
10 Pro Tips to Create eBooks That Sell
1. Involve Your Targeted Audience
When creating your book, first test your selected subject and see if your audience is interested in it or not. It’s crucial to check which subject appeals most to your readers. This can be measured using a CMS or Google Analytics. Shortlist a few topics that you have the confidence to expand on.
Next is to take a survey by speaking directly to your intended audience. This can be done via social media platforms, email polls and so on. Not only will this help you understand your audience better, it will also get them interested, and help boost your eBook sales eventually.
2. Create an Interactive eBook
Interactive eBooks allow the addition of clickable elements into the content. Do a bit of research to find out how you can make your eBook interactive. Despite being an underused feature, it can help your readers bypass things like excessive scrolling, especially if your content is text-heavy. You can also add external links to references and relevant resources.
With so many options out there, KITABOO offers a one-stop, easy solution to make your eBooks more interactive for your audiences.
3. Focus On Readability as Well
Readability is a crucial factor in making sure your readers stay engaged. It also maintains the quality of your content, making it easier to comprehend.
Consider your brand voice. Is it funny, serious, or technical? Choose one tone and stay with it throughout the content. Done correctly, it ensures your readers are not thrown off or distracted by your content.
For reference, you can look at similar high-quality eBooks that cover the same industry or topic, you wish to write about.
4. Flexibility Is Your Friend
When you create eBooks, don’t get too worried about word count. With eBooks, it’s best to be flexible in terms of the length of the content. Focus on the information instead.The idea is to improve the quality of your content as opposed to quantity. Even with limited words it is possible to make an eBook a bestseller.
Another aspect to keep flexible is the use of images. While adding images makes the eBook look more appealing, the focus should be on adding relevant images. The visuals you choose must support and enhance your content.
5. Be Smart with Budgeting
In today’s world, what you see is what you get. Irrespective of how good your content is, your eBook won’t sell without a marketing and promotion plan. Budget for this, right at the start.
It’s always good to spend some extra time looking for ways to distribute and promote your eBook. You could consider KITABOO’s white labeled eBook web store which also allows you to promote your eBook through your existing social channels.
6. Stick with Your Content and Style Guide
Your style guide contains a layout of how your eBook will look. Meanwhile, the content guide focuses on the eBook’s tone, voice, structure, and values.
These help you stay focused on what you want to provide as the end result to your readers. While it can be a little overwhelming to create an eBook, making and sticking to these guides will help keep the process hassle-free.
7. Use Standard Font Sizes
Another, often overlooked, visual aspect is font and font sizes.Headers, subheaders, and paragraphs help guide your readers through your eBook content. Therefore, the fonts used for each of these should be standard across your content.
Without these elements and proper editing, it will be challenging for readers to make sense of your content.
8. Keep It Fresh with a Longer Shelf Life
To create eBooks that stay fresh and have a longer shelf life, focus on adding marketable elements. For example, a clickable table of contents or an interesting cover page can boost the appeal of your eBook.
Similarly, don’t be afraid to edit your work. Once your eBook is published, you can still update the content and refresh it. This keeps your eBook relevant and gives it a longer shelf life.
9. Start Small
As mentioned above, it is not the quantity, but the quality one should focus on. Feel free to make your eBook as long or short as you like. If you begin with just a few pages, you can use them to see how well your content resonates with your audience. Once the results appear positive,keep writing!
10. Make it Worthwhile for Readers
Even when you give out an eBook for free, you still ask your audience for something in return, be it their contact information, time, or attention. To make your eBook worthwhile for the audience, ensure it is concise, clear, and actionable. Your aim should be to get your message across in a clear manner.
Wrapping Up
While it’s important to provide high-quality content, this is just a part of the process of creating eBooks that attract readers. To support your content, you need to add elements and designs that help eBooks to stand out.
KITABOO, a digital publishing platform offers publishers and content creators an end-to-end toolset. It enables the creation, conversion, editing, publishing, and distribution of eBooks, all while providing DRM protection for your content.
To know more, connect with us now!
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