Electronic books have revolutionized how readers engage with content, and publishers have adapted to this requirement with equal vigor. Most publishers release their books in physical as well as electronic format to maximize sales. eBooks have also empowered small and mid-sized creators to create their own space in the vast expanse of the publishing industry.
If you are a creator or a publisher, you have a couple of options to release your eBooks. You can either use an established retailer or create your own eBook store. A widely recognized platform will grant you access to a large customer base.
On the other hand, making your content stand out in this crowded marketplace will be challenging. This will not only impact your sales but also increase the barrier to establishing a distinguishable brand. To address these issues, you can build an eBook store exclusively for your content.
Table of Contents
I. What are the Advantages of Building an eBook Store?
II. How to Maximize Revenue Using Your eBook Store?
- Develop a Cohesive Brand
- Study Your Reader Demographics
- Concentrate Efforts on High-Performing Assets
- Geographical Customizations
- Build an eBook Store App
- Payment Gateway Integration
III. Conclusion
What are the Advantages of Building an eBook Store?
The eBook market size is projected to increase steadily from 2024 to 2029, landing at $15.7 billion. Digital textbook platforms like KITABOO offer an end-to-end workflow for creating, publishing, and deploying eBooks to a large audience by building your own eBook store.
Thus, the prospect for eBook creators to find a reader base and gain a market share is excellent. To have complete control over your eBook’s distribution, you can create your own eBook store.
Here are a few advantages that building an eBook store entails:
1. Unique Brand Identity
If you create your own eBook store, you can design the website to reflect your brand identity. Your brand logo and colors are communicated clearly to your readers when they browse your store.
This is not the case if your content shares space on a digital marketplace with several other eBooks. Thus, building an eBook store helps establish a deeper connection between your brand and users.
2. Wider Reach
Most retail sellers are dominant in a few specific markets. To globalize your content, you must collaborate with multiple retail sellers.
But if you build an eBook store, you can have a single point of purchase for your eBook and market it across numerous geographical locations for maximum reach.
3. Creative Freedom
When using a retailer to distribute your eBook, you must restrict your content to the formats and eReaders the retailer supports.
However, when you build an eBook store, you are not bound by any such restrictions. You can enrich your eBook with diverse multimedia and interactive content to create an immersive experience for your readers.
4. Greater Returns
The sales commissions that digital publishers like Amazon collect are significant. They typically charge publishers between 30%-65% of the sales price as a commission, depending on the price of the eBook.
By selling your content on your brand-owned eBook store, you accrue a higher percentage of sales and increase your returns.
How to Maximize Revenue Using Your eBook Store?
Given the competitive digital publishing space, simply setting up an eBook platform is not enough. You must optimize it to build your online brand, offer your users a seamless experience, and support glitch-free customer journeys.
Here are some tips to supercharge your eBook store to maximize sales and revenue –
1. Develop a Cohesive Brand
Building an eBook store is merely the first step towards taking control of your content’s success. Your readers must form an immediate connection with a recognizable brand when they visit your eStore.
Therefore, you must carefully customize the design and layout of your store to reflect your brand identity. If creators are part of the brand, include an ‘About Me’ page for each of them.
2. Study Your Reader Demographics
Pay careful attention to your reader demographics. Collect information about parameters like age, geographical location, and language preferences. This will help you make informed choices about your content and marketing strategy.
3. Concentrate Efforts on High-Performing Assets
Chances of market success are substantially higher with time, and efforts focused on your best-performing content.
Platforms like KITABOO include data analytics, which enables you to glean vital insights about user engagement. Collect relevant data and utilize it to fine-tune your content and marketing strategy to boost your eBook sales.
4. Geographical Customizations
Use the following strategies to customize your content offering for specific geographical locations.
- Language: Publish a translated version of your eBook in the regional language of an area where your eBooks have performed well.
- Pricing: Adjust the selling price of your eBook depending on the location of your readers. At the right price point, you can achieve both high sales and profitability.
- Content Filters: When users visit your eStore, display a curated set of content that is likely to perform best in a particular geographical location.
5. Build an eBook Store App
With the explosive growth of mobile and tablet users, most online retail platforms are migrating from websites to a mobile-first approach by launching their apps. Similarly, for publishers and authors, it is essential to build mobile-friendly eBook platforms to capture the vast market of mobile users.
From purchasing eBooks to reading eBooks, the entire customer journey should be seamlessly supported on mobile devices. Therefore, you need to build an eBook store that is mobile-friendly.
Alternatively, you can deploy a cross-platform application that will require considerably less expenditure. In either case, integrating an eBook reader is vital as it renders a complete eBook solution for your readers.
6. Payment Gateway Integration
When you build an eBook store, one of the challenges you will face is converting interested customers to readers. In other words, how do you encourage them to complete the transaction to purchase your content?
A key component here is the payment gateway that you integrate with your web store. The payment gateway must fulfill the following requirements:
- Reliability: The payment gateway must function reliably. If your customer faces one or more failed transactions, they will lose interest.
- Trustworthiness: Your payment gateway should be reputable and well-known to users.
- Multiple payment options: Users often have their preferences when it comes to the method of making a purchase. Your payment gateway must offer all commonly used options. These include credit cards, debit cards, internet banking, wallets, and UPI.
Once you have built a user-friendly eBook store, promote it on your social media pages, website, or even at offline events to drive visibility and sales.
Encourage your existing reader base to visit your eBook platform through promotional campaigns and request users to leave a rating for your mobile app if you have launched one. Through these strategies, you can migrate your existing customers to your eBook store, capture new markets, and grow your revenue organically with time.
Conclusion
Custom-made eBook platforms are a boon for content creators and publishers alike. Unlike a listing on a crowded marketplace, your own eBook store allows you to stand out with personalized branding and curated customer experiences.
Therefore, building an eBook store can help you carve a niche for your content, boost sales and visibility, and nurture a loyal customer base.
With KITABOO’s white-labeled solution, you can create an efficient eBook platform with a custom web store, verified payment gateways, and social media integrations. Through this targeted growth strategy, you can build and strengthen your brand and reader base with your eBook store.
To know more, contact us!
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