Blog

The publishing industry has transcended local boundaries, embracing a global stage. The evolution from local markets to international arenas is not just an opportunity but a necessity fueled by the expansive reach of the internet and digital marketing tools. For K12 publishers, this shift offers unparalleled chances to tap into diverse markets and broaden theirRead more

Consistency and formatting serve as the backbone of compelling and engaging content. For editors and general managers, this is more than a matter of style—it’s a strategic necessity.  Consistency in style and formatting is especially crucial for long-form content, ensuring that the narrative maintains clarity and holds the reader’s interest from start to finish. It’sRead more

In today’s digital era, defined by information abundance and fleeting attention spans, strategic content planning isn’t merely a buzzword. It’s the linchpin for achieving sustained growth and competitive advantage. As a K12 publishing editor or general manager, your role is pivotal in shaping the content that drives your organization’s success. In this dynamic landscape, craftingRead more

In the fast-paced and strategic landscape of content creation, content editors are crucial for developing the perfect balance between creativity and consistency, managing diverse talents, and ensuring a smooth editorial process. These are also some of the challenges that content editors face daily. To navigate these vital roles successfully, team harmony and effective collaboration areRead more

In 2024, human-centered design stands paramount. Studies state that design-centric companies that integrate user needs into corporate strategy outpace industry peers by as much as 228 percent! Human-centered innovation in educational publishing begins with immersive research and observation to understand the end user’s environment and needs thoroughly. This groundwork lays the foundation for creating personasRead more

Babylonians, Sumerians, and Akkadians once wrote the complex of cuneiform scripts as a part of their education. Then came the Greeks and Egyptians, who pioneered the concepts of formal and informal education.  Fast forward to 2023, and now 2024, we witness a monumental shift in the educational landscape driven by groundbreaking technology. The once chalk-and-talkRead more

Technology has made its way into every industry, and the educational publishing industry is no exception. The use of technology in K12 publishing is evident by the rapid rise of digital publishing platforms such as KITABOO. However, as is the case with technological tools, it takes time for everyone to get used to using them.Read more

In today’s fast-paced business landscape, as a K12 CEO or founder, you’re undoubtedly navigating through unprecedented challenges. The digital era demands not just survival but thriving, making it imperative to harness the power of data-driven insights. Leveraging these insights has become not just a competitive advantage but a necessity. This article explores how you canRead more

Have you, as a K12 publisher, ever been in a situation where no matter what you do, you don’t seem to get the results you expect? You could have a great distribution strategy, a solid financial plan and yet something falls short.  If this is a scenario that sounds familiar, we think we might beRead more

Around 46,736 academic journals are published worldwide every year. The number of academic journals published per year has grown 28.7% over the last 10 years. This not only represents the diversification and specialization within academic disciplines but also underscores the escalating challenge and opportunity for publishing leaders.  The quest for impactful scholarly dissemination transcends traditionalRead more