The last few years have seen readers consume content across multiple different channels and platforms, thus pushing publishers to rethink their distribution strategy and find innovative ways to disseminate information by leveraging various channels.
This is where digital publishing comes in!
If leveraged wisely, digital publishing may bring a range of benefits to both the authors and the users. Having strong distribution channels in place in collaboration with a reliable digital publishing platform such as KITABOO can help you reach and engage your target audience and increase your ROI as well.
In this post, we will explore more about the global impact of distribution on digital publishing and how it can help you achieve a strong global distribution impact.
Table of Contents
I. What is Digital Publishing?
II. Why Choose Digital Publishing for Content Distribution?
What is Digital Publishing?
Online or digital publishing refers to the distribution of any type of content via various digital channels, such as smartphones, smart TVs, and e-book readers. Making a phenomenal shift from print publishing, digital publishing is becoming increasingly popular across reader groups, and there are several reasons behind this (as mentioned below).
Likewise, a digital publisher is a person or an organization that creates digital media and distributes it online. This could either be for profit, to educate, to promote a brand or cause, or simply to share knowledge with a larger audience.
Why Choose Digital Publishing for Content Distribution?
Today, everyone, from authors to content developers to readers, is moving away from traditional publishing methods and making the shift to digital publishing. This is primarily because of the limitations that come with print media, such as a longer publishing process and difficulty accessing the content.
In such a scenario, digital publishing can help you gain a competitive advantage by:
More Interactive
Online or digital publishing makes content more interactive by allowing readers to leave comments, like or use emoticons, save, highlight, and much more. Further, you also get the ability to fix errors or mistakes in the content to quickly minimize the error’s impact on your brand.
Overall, digital publishing helps you address the challenge of fixing errors by allowing you to access your content and change those errors anytime, anywhere.
Wider Reach
Digital publishing is an excellent way to help your business attract a broader audience. It is one of the most preferred options for content distribution because it allows you to make your content available to a broader set of people across the world without much hassle and increase their earnings.
For instance, if you publish a magazine and want to ship it further, it will require you to print more copies and incur a higher cost. Additionally, there may also be markets that you don’t interact with much, as it’s not worth the cost to reach them. Digital publishing, in such a case, allows you to easily reach users all over the world to bring in readers from larger markets.
Reducing Costs
Digital publishing is one of the most cost-effective ways to distribute your content. This mode of publishing saves you a lot of money on materials such as paper, the salaries of people involved in a traditional publishing process, and so on. Put simply, it can save your business money by reducing or eliminating expenses such as printing, shipping, and distribution.
Easy Content Updates
Unlike print publishing, where the main issue is making changes or edits once the content is printed, digital publishing allows your content to be updated on-demand, even if it has already been published. Features such as automatic file saving, basic proofreading, and suggestions make it easier and more efficient to create content.
Increasing ROI
Apart from the benefits listed above, digital publishing also has the potential to generate more revenue and improve your overall return on investment (ROI) as compared with traditional publishing. This is simply because it cuts down on your expenses so that the profit you make from sales, subscriptions, or transactions for your digital media is much higher.
Further, this mode of publishing makes it extremely simple to share eBooks. This allows readers to easily recommend your content to their peers, helping you increase income without incurring marketing costs.
Benefits of Digital Publishing
In this section, we are discussing some of the other key benefits of digital publishing-
Global Distribution
One of the key benefits of going online is the absence of geographical limitations of any sort. Whether it is a recent trend or a breaking story, it can circle the globe in no time when distributed digitally.
Unlike costly and time-consuming print subscriptions, digital content can quickly arrive via digital distribution channels such as email or push notifications at the click of a button. This not only cuts down on distribution costs but also improves your margin and widens the content’s availability to a broader audience globally.
Time-Efficient
Unlike the print publishing option, digital or online publishing allows you to publish your content with just a click of a button. Further, you can also update the content as quickly as you write it. It takes away the time spent waiting for the press, followed by the distribution. With the right tools at your disposal, you can easily create, distribute, and promote your content.
More Interactive
In the case of digital publishing, the content moves from a static print to a digital platform that allows users to interact freely with what they read. This means that in digital publishing mode, users can leave their comments on content, save it, like or use emoticons, highlight the content, and much more.
Higher Channels of Revenue
Another advantage of digital publishing is that it is easy on the pocket and eliminates any kind of excess costs, thus helping publishers earn higher revenues by diversifying the distribution channels. An increasing number of digital publishers are exploring opportunities to earn money by selling ad spaces on their websites, as these services are tailored to each website visitor.
Analyze Distribution and User Behavior
Digital publishing platforms also help publishers register and analyze user behavior more closely on the website. This is especially helpful while creating content, as it allows them to understand specific reader preferences by studying the website traffic and session pattern on each piece of content.
Conclusion
Global distribution, reduced physical storage space, and a higher ROI are some of the main benefits of digital publishing. However, for the digital publication to become popular and widely distributed among the intended audience, it should still not compromise on aspects such as content, pricing, quality of design, ease of navigation, and interactivity.
KITABOO is a renowned digital publishing solution provider that enables both publishers and authors to collaborate more intuitively and widen their reach. Whether you are creating and managing digital content or publishing eBooks, KITABOO is one digital publishing platform that has changed how publishing happens.
The platform makes it easier to distribute content while also allowing readers to conveniently read online on multiple devices.
To know more about KITABOO, connect with us now.
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