HubSpot Integration: How Does KITABOO Help Publishers Increase Sales with Custom Integration?

KITABOO integrates with the publisher CRM and HubSpot via its API, allowing data to pass between the two systems. Once connected, KITABOO exports analytics and reporting data from HubSpot and combines it with that stored in its own system. KITABOO then syncs the following information for segmentation, personalization, and reporting purposes. Let us take a look at the key factors that are enhancing sales.

Powerful analytical tools: KITABOO offers powerful analytical tools that combine in-system data with that of HubSpot to generate leads and insights into user behavior. All data is handled in a secure and consistent manner, and there is zero data loss. KITABOO then segments the data based on pre-defined metrics. Detailed data visualization reports help you to understand your customer use patterns and interactions. Based on these insights, you can personalize your marketing campaigns and greatly enhance your sales.

License Consumption: A user license is a legal agreement between the software provider and the purchaser. The license gives the client the right to use the software and the features they can access. Let us consider a publisher whose major clients are schools and to whom they distribute their eBooks and other eLearning materials. Now it may be that the publisher uses HubSpot to generate leads for other schools. With this integration, KITABOO collates the data or usage from HubSpot and leverages its own analytical information and license consumption features to generate active utilization lists. The publisher can use this list to generate more potential leads or opportunities.

Create highly targeted filters: KITABOO lets you create highly targeted audience filters that automatically sync with your HubSpot account. These filters can be generated using the license consumption features which provide an active list of potential clients to the publishers. Using this information, KITABOO helps you filter out better leads and conversions thereby increasing sales. 

Track customer journey: KITABOO also integrates the HubSpot tracking cookies to track the user’s journey. Based on the analytics and data information, KITABOO helps track the potential clients for publishers. The active user list data and the user behavior journey  You can use this information to make targeted offers based on where they are in their journey. Apart from that KITABOO lets you create high-converting opt-in forms and lead generation campaigns to convert traffic into subscribers and sales.

Automate workflows: You can also create automated workflows. This way, you can cut out manual tasks that take up most of your time. For example, you can create a custom workflow by connecting with Gmail. That way when a person signs up with Gmail, KITABOO will trigger an email to welcome/confirm their subscription, and send a notification to the publisher also. Similarly, with KITABOO you can create other workflows that will boost productivity and sales.