As more users come online and become digitally savvy, the publishing world must gear itself to reach more consumers and build suitable content for a wide range of audiences. However, achieving this goal cost-effectively while streamlining publishing operations can be a challenge.
This is where technology is playing an important role. For instance, eReader platforms for publishers are helping to completely transform the publishing workflow. In doing so, publishers can reach diverse audiences that vary in age group, speak different languages, and face unique reading and learning barriers.
In this blog, we break down the various ways in which eReader platforms for publishers help maximize audience reach and help businesses achieve a higher return on investment (ROI).
Table of Contents
I. eReader Platforms For Publishers Explained
II. 8 Ways eReader Platforms For Publishers Help Maximize Reach
eReader Platforms For Publishers Explained
As eBooks grow in popularity, more and more books are being published in this digital format. They are less expensive than print editions and have the scope to be interactive and accessible to diverse audiences. By developing their eBook verticals, publishers can capture more market share and drive revenues.
This is where eReader platforms are playing an important role. eReader platforms for publishers are software solutions that allow publishers to leverage several techniques to maximize the reach of their digital content products amongst diverse audiences—from readers of fiction and nonfiction to educational content and children’s books.
Digital publishing platforms such as KITABOO, for example, expand digitally by combining technologies such as cloud computing, optical character recognition (OCR), robotic automation, artificial intelligence (AI), and machine learning (ML) to expand digital reach.
8 Ways eReader Platforms For Publishers Help Maximize Reach
Here’s a look at how eReader platforms for publishers are revolutionizing the entire publishing workflow and expanding the reach of businesses.
Cross-Platform Reach
Today, several platforms market eBooks to a global audience. Every platform has its strengths and weaknesses, and publishers need to decide which platforms can best help them reach their target audiences.
Each platform may also publish eBooks in different formats, such as PDFs, Mobi, ePUB, and iBooks. With eReader platforms for publishers, you can create and publish your eBook on multiple platforms; the platform completely simplifies and automates the entire process. This is a valuable feature in streamlining the publication workflow.
Publish Diverse Types of eBooks
Today, audiences have developed a taste for different types of books. For instance, some may still prefer printed books, while others prefer eBooks.
Within eBooks, audiences may enjoy text-heavy eBooks in multiple genres or interactive eBooks, which are suitable for genres such as graphic novels, children’s books, coffee table books, cookbooks, and travel books.
Learners can choose between physical textbooks or interactive eTextbooks. eReader platforms for publishers enable the creation, publishing, and distribution of all types of books.
Multi-Device and Operating System Compatibility
Today, readers use a wide range of devices with different operating systems. Hence, publishers must ensure that their eBooks automatically adapt to a wide range of devices. eReader platforms for publishers help automate this process.
For instance, publishing eBooks in the ePUB format helps eBooks automatically adapt to various devices, thus creating a superior reading experience. Within ePUB, platforms such as KITABOO enable publishers to choose a “fixed” or “reflowable” layout based on whether the eBook contains multimedia elements or is text-heavy.
Reduce Accessibility Barriers
Creating accessible products is an important goal for many publishers, as it enables them to reach audiences with disabilities, learning challenges, location, and language barriers. Superior eReader platforms for publishers come with capabilities to make eBooks accessible to audiences with diverse needs.
Features such as “read aloud,” adjustment of font size and styles, videos with captions, use of alternative text (alt-text) with images, and ease of navigation, intuitive navigation are helping publishers expand their reach.
Another innovation is the ability to publish eBooks in multiple languages, including those with right-to-left text, which opens up access for global audiences.
Innovative Revenues Models
The smart use of a Digital Rights Management (DRM) system can allow publishers to protect access to content from unauthorized users and also get innovative with revenue models.
For instance, eReader platforms for publishers with in-built DRM systems enable businesses to design strategically priced subscription packages for various audiences based on needs. Educational content can be made available flexibly to serve real-time needs.
Data-Based Predictive Analysis
Any publishing software must offer in-depth data analysis to help publishers better understand customers and make strategic decisions about content design and development, and marketing initiatives. The use of AI-powered predictive analysis in eReader platforms for publishers helps forecast how customer personas and groups can be served based on their real-time and future needs.
Access to such micro-level data allows publishers to hyper-personalized marketing content via an individual customer’s preferred channel, such as social media, blogs, emails, and messaging apps. These initiatives translate to greater reach.
Cost-Effective eReader App
Good eReader platforms for publishers also offer a superior reading platform to readers, which enables easy discovery of eBooks, a digital library of free books, and the ability to bookmark and read eBooks with ease.
For instance, a cloud-based platform such as KITABOO allows readers to download their eReader app and enjoy a complete and holistic reading experience. This is a cost-effective alternative to purchasing an eReader device, thus making it an inclusive eBooks experience.
Power of Choice In Payments
Today, users leverage a wide range of payment modes to purchase goods and services. These include net banking, debit cards, credit cards, UPI apps, and wallets. Embedded finance options such as credit card EMI and Buy Now Pay Later are also growing in usage.
A superior eReader platform for publishers enables readers to purchase eBooks seamlessly and securely through any payment mode of choice, thus making the platform more inclusive and reaching more customers.
The Takeaway
As the eBook ecosystem continues to grow with the launch of multiple platforms and devices, publishers must be ready to adapt and expand their reach. eReader platforms for publishers is an innovative solution to help them keep pace and deliver more value to readers while optimizing the publishing process and maximizing reach to cover diverse audiences.
If you are a publisher looking to optimize the publishing process and drive sales, consider partnering with KITABOO, which enables the creation, publishing, and distribution of eBooks and a superior reading experience for users.
Leverage our cloud-based digital publishing platform, available in both a licensed version (one-time purchase) and a flexible subscription model.
Reach out to us for a conversation!
Discover How An Ebook Conversion, Publishing & Distribution Platform Can Help You
Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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