Much like every other sector, the publishing industry has also been deeply impacted by digital transformation, and has evolved to embrace this change.Today, online book publishing is reinventing how readers consume content.
In a report by The Business Research Company, it was discovered that between 2021 and 2022, the market of digital publishing grew by 14.4% CAGR, from $36.29 billion to $41.53 billion. This indicates that there’s more to digital publishing than what meets the eye.
In this blog, we’ll take a closer look at why publishers and content creators alike are embracing online book publishing.
To begin with, let’s go over the basics.
An Overview of Digital Publishing
Digital publishing is when content such as newsletters, magazines, articles, and books, are published electronically over a public or private network. In other words, digital publishing is the creation & distribution of printed material in electronic form. This has been proven to be more flexible and utilitarian in comparison to printed content.
Another reason why digital publishing is favored over print is that it helps reduce paper waste and is more eco-friendly than its physical counterpart.
In addition, digital publishing is a versatile tool that businesses can use to their advantage for a variety of purposes. Interactive, gamified content authoring is just one way that businesses can transform their content by choosing to publish eBooks.
So why are online platforms the future of publishing?
Let’s take a look
5 Reasons to Use Online Publishing Platforms
Online publishing platforms are an extremely effective way to cut back on unnecessary expenses. They are versatile and help businesses create engaging content through easy-to-use content authoring platforms. They also help businesses distribute their content easily. On the other end, readers get to consume the content in a simplified manner.
Listed below are five compelling reasons you should consider partnering with a dedicated digital content authoring platform to help you publish eBooks.
Editing Capabilities
Digital publishing allows you to be fully in control of the content you create via eBooks (or magazines or any other media, for that matter).
Even after the material has been published and circulated, it is possible to edit or modify its contents from a centralized dashboard of the content authoring platform. The changes reflect almost immediately to every available copy of your content. Needless to say, this reduces costs and gives readers access to the most up-to-date content.
Content Enrichment
With online book publishing platforms, you as an author have the freedom of choice.Unlike with print publishing, here you have the ability to customize your content by choosing the media and interaction methods that work best for your business.
Using highly interactive images, responsive and animated graphs, videos, audio clips, or any other media, these platforms help you create engaging material for your enterprise that is easy to read and understand.
Furthermore, with a publishing software like KITABOO, you can even include gamified modules in your content.
Savings Everywhere!
From printing costs to storage space, an online platform can help you save on various aspects of the publishing journey.
Paper procurement, printing, machinery, labor costs, and other resources make physical publishing a costly affair. In comparison, digital publishing provides a novel avenue to circulate content without having to print it.
Online platforms are usually cloud-based and can be accessed remotely. This not only helps increase audience reach, it also reduces the costs traditionally associated with content distribution & delivery.
This less storage, wastage and logistics leads to savings everywhere!
Further Monetization
Book publishing platforms don’t just help reduce costs, they can also be used to add an additional stream of revenue to the business. Publishers have the option of dedicating some of their digital real estate space to advertisements by other businesses in order to generate additional income.
Insightful Analytics
In our data-driven world, a major reason why online platforms are the future is their ability to provide insightful analytics at every step of the reader journey. From measuring engagement levels to learning progress these analytics are crucial for content creators, publishers and organizations.
Wrapping Up
As you can see, online book publishing platforms offer content creators a host of benefits. Importantly though, they are changing the future of digital publishing both in terms of creativity and logistics.
These platforms have removed virtually all restrictions on creativity from the length of the work to its presentation. This in turn, is changing the way stories are told and is leading to the creation of whole new formats of content.
Logistically, the time it takes to create a digital publication is nothing in comparison to print. Not only does this mean that more content is being produced, it also implies that the content needs to be absolutely relevant.
With that in mind, those looking to make a dent in the world of online publishing, should partner with a strong digital publishing platform such as KITABOO. With multi-device publishing, DRM security, offline access and white-labeling, KITABOO can help take your eBook into the future with ease.
To know more, write to us at KITABOO@hurix.com
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Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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