Partnership with other brands is part and parcel of the business growth journey across all sectors. Data demonstrates that the practice of building strategic partnerships comes with several advantages, ranging from building new products and gaining new customers. For instance, 75% of Microsoft’s commercial revenue is generated through its vast partner ecosystem; the company addsRead more
Blog
Having strategic partnerships is a CEO’s secret weapon. Their alliances help optimize resources and boost strengths to access new markets and achieve collective success. Now, let’s look at some real numbers: Shopify’s partner ecosystem generated a whopping $6.9 billion in 2019. 95% of Microsoft’s revenue flows through its partners. Atlassian’s ecosystem is manned by overRead more
Recent Posts
