The rapid shift from print to digital publishing has brought about a paradigm shift in how content is created, distributed, and consumed. One can become a digital publisher with just a few clicks and easily share content online. With the right technological tools and digital publishing platform features, publishers and content creators can broaden their global reach.
Consumers also prefer digital content due to ease of access and cost efficiency. As the preferred medium for publishers and consumers, digital publishing continues to grow exponentially. In fact, the digital publishing marketing size is set to grow from USD 186.77 billion in 2022 to USD 367.19 billion by 2030 as per recent studies.
In such a scenario, a robust digital publishing platform with innovative features is the key to staying profitable in the evolving publishing landscape.
Table of Content
- What Is Digital Publishing?
- What Is a Digital Publishing Platform?
- What Are the Top Digital Publishing Platform Features to Look For?
What Is Digital Publishing?
Simply put, digital publishing refers to sharing any kind of media on digital devices, including mobile, laptops, tablets, e-readers, etc. Also called online or electronic publishing, it can take the form of various online content, including journals, newspapers, eBooks, and even podcasts and animations.
Publishers can digitize any form of content and make it available for viewing online, sharing, and downloading. Digital publishing platform features make sharing such varied content forms extremely simple and convenient.
What Is a Digital Publishing Platform?
Digital publishing platforms consist of online tools and technologies that one can use to create, edit, and share high-quality online content. Some features can also help generate traffic to the website, track metrics, and perform SEO operations for each content piece.
Specially designed digital publishing platforms are also available for self-publishers, allowing them to publish and market their own content. Let’s explore some key features to look for in a digital publishing platform to ensure you can efficiently create and publish valuable content.
Top Digital Publishing Platform Features
Digital publishing platforms come with a wide range of features. It is important to have a feature-packed and robust digital publishing platform to effectively adapt to the constantly changing content creation and distribution process.
Here are a few major features to look for –
1. Content-First Approach
Digital publishing platforms should be dynamic and flexible enough to accommodate different kinds of content like eBooks, catalogs, videos, podcasts, etc. It is important to have a content-first approach where quality and diversity of content are key factors.
Good digital publishing platforms enable you to publish informative, interactive, engaging, and versatile content that appeals to your target audience.
2. Analytics and Insights
When it comes to online teaching, digital learning, and e-learning programs, it is important to be able to measure performance. This way, the effectiveness of the particular module or content piece can be assessed. Effective digital publishing platforms like KITABOO provide tools to track performance analytics and gain insights about the content created.
It should be possible to track the learners’ content consumption and progress to measure the impact of the courses. Tracking the metrics can help you make the right decisions around your content and target market.
Interoperability, integrations, and cross-compatibility are significant digital publishing platform features to look for. Organizations use a combination of tools and solutions from different vendors, and a digital publishing platform should allow for the seamless integration of different tools for greater functionality.
Interoperability is required to ensure that different functions like content creation, publication, digitization, and circulation are effectively integrated. With KITABOO, one doesn’t have to worry about LMS integration as the platform is LTI compliant and can seamlessly integrate with any existing LMS.
One of the biggest advantages of digital publishing is its access to a worldwide audience. In traditional publishing, the circulation and consumption of printed material is restricted. However, with digital publications, publishers can easily target a large user base, including people with disabilities.
As a digital content provider, one has to be responsible enough to ensure maximum consumer accessibility. Publishers should look for a platform that offers accessibility features to support various kinds of learners. Check whether the digital publishing platform of your choice complies with the internationally recognized Web Content Accessibility Guidelines.
Benefits of Digital Publishing Platforms
There are over 5.18 billion internet users worldwide in 2023; the market for online content is ever-growing. Transitioning to digital publishing platforms from traditional publishing offers both publishers and consumers a wide range of benefits.
1. Deeper Engagement
Publishers strive to keep the audience engaged for as long as possible. Digital publishing helps achieve this goal by eliminating clutter and providing a fine-tuned user experience through multimedia content in the form of text, audio, videos, and infographics.
2. Wider Audience
Digital publications can reach worldwide audiences, unlike traditional print media. Billions of active internet users across the world can easily access digital publications through various technological devices, such as computers, mobiles, e-readers, and tablets.
3. Greater Accessibility
A large number of people with disabilities can’t access traditional media. Digital content is more accessible to people living with disabilities and those with different learning abilities. Digital content enhanced with alternative text, text-to-speech capabilities, animations, infographics, etc., makes it possible for a diverse population to derive value from the content.
4. More Economical
Traditional printing, publishing, and distribution activities are expensive. On the other hand, digital content creation and distribution is much more economical. Due to diminishing print and publication costs, companies can save money in the long run. There are also no shipping costs involved in digital publishing.
5. Easy to Update
Updating content periodically is an inevitable part of publishing. Digital publishing makes it extremely convenient to update and upgrade online content. It also makes it easy to fix typos and factual errors.
In Closing Thoughts
Digital publishing is a rapidly growing industry, and in the modern day, every publisher must have an online presence. Digital publishing is more economical and easier to scale than traditional publishing, and consumers also prefer online content due to ease of access and cost-effectiveness.
Investing in a good digital publishing platform is important to stay relevant and profitable in the ever-evolving publishing landscape. KITABOO has provided online content solutions to corporates and educational institutions for over two decades.
Contact our experts if you are ready to take your publication to the next level with cutting-edge digital content solutions!
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