As of 2023, the number of internet users stood at 5.3 billion, which constituted two-thirds of the world’s population. On the other hand, the digital publishing market is expected to grow from $ 170.24 billion in 2021 to $ 367.39 billion in 2030. The accelerated growth of internet users and smartphone adoption has resulted in a growing demand for high-quality, innovative digital publishing products.
Automated, cloud-based publishing tools such as KITABOO, for instance, are enabling publishers to scale up quickly and produce high-quality interactive eBooks that deliver a superior user experience. Publishers must equip themselves with such tools to meet the rising expectations of tech-savvy readers.
In this blog, we’ll take you through the key shifts in digital publishing solutions in 2024 and how they are enabling publishers to drive innovation and revenues. Read on!
Table of contents:
I. What are Digital Publishing Solutions?
II. Trend Watch: Digital Publishing Solutions in 2024
- An End-To-End Automated Publishing Process
- Data’s Growing Role
- Collaborative Technology
- Seamless Seamless Creation of Interactive Digital Content
- Tools With Multiple Functionalities
- Emphasis On Accessibility
- In-built Digital Management Rights
- Enhanced Data Security
III. The Takeaway
What are Digital Publishing Solutions?
Digital Publishing Solutions refer to online tools that can be leveraged by publishers to create, publish, and distribute digital content such as eBooks to their audiences.
Such tools leverage technologies such as cloud computing, Artificial intelligence (AI), and robotic automation to bring efficiency, collaboration, and convenience to the digital publishing process.They come with several advantageous features and functionalities, which enable publishers to bring scale, accessibility, and inclusivity to their products.
Publishers in all content genres, from education and fiction to graphic novels and coffee table books, can leverage these tools, which come with several advantages. For instance, superior digital publishing solutions enable publishers to produce high-quality digital assets such as interactive eBooks. A key advantage is that publishers control access to their eBooks. Hence, only authorized users can view and engage with them.
Trend Watch: Digital Publishing Solutions In 2024
Superior digital publishing solutions in 2024 come with several advantageous features and functionalities that enable publishers to build high-quality digital products.
Here’s a round-up of important features.
An End-To-End Automated Publishing Process
Contemporary digital publishing tools leverage automation technology to bring more efficiency and automation to the entire publishing process. All repetitive tasks are automated, while tools are becoming more intuitive, thus simplifying the publishing workflow.
Digital publishing solutions also enable editorial and creative professionals to seamlessly create, publish, and distribute eBooks without any knowledge of coding.
Cloud-based Collaborative Technology
Superior digital publishing solutions are harnessing cloud computing to enable publishing teams to run multiple projects at any time, from any location. Teams spread across the world, and in different time zones can work on projects simultaneously, and enhance team collaboration.
The back and forth of content for editing, corrections, and approvals via email and messaging apps are eliminated. All content – raw and finished – is stored on the cloud.
Seamless Creation of Interactive Digital Content
Modern user consumption is moving towards interactive digital content, such as eBooks. This trend is expected to accelerate for future generations.
Digital publishing solutions such as KITABOO, for instance, have made it very simple to create interactive eBooks from scratch. With this platform, publishers can embed relevant multimedia elements, such as videos, audio representations, assessments, and slide shows, in an eBook. They can also connect related content and add interactive elements such as commenting and text highlighting.
Superior AI-based Data Analytics
Access to in-depth content analytics is helping publishers understand user habits and interests and predict future behaviors. Publishers do not need a separate tool to access high-quality analytics, which comes in-built with superior digital publishing solutions.
Publishers can use a real-time dashboard to track all user engagement with multimedia and visitor frequency, and they can customize content by geolocation. They can shape content and marketing strategies based on real-time user analytics.
Upgrade Existing Content
Publishers may have existing content in the form of PDFs and other formats, which can be revamped to make them relevant for newer audiences. For instance, PDF pages of school science textbooks can be converted into ePUB interactive textbooks. Relevant multimedia content can be added to make them more engaging and accessible from any location.
Digital textbook platforms like KITABOO, for instance, come with stellar PDF conversion services that allow publishing to upcycle existing content and extend its shelf life.
Emphasis On Accessibility
One of the top priorities for publishers is to build accessible content products. Accessible products not only comply with accessibility guidelines but also help publishers expand their audience reach. Digital publishing tools follow the concept of universal design, where the same product can be used by users with diverse needs.
There is no requirement to build separate products. For instance, the use of video captions, the read-aloud feature, the ability to adjust font sizes, and the publishing of eBooks in multiple languages increase the accessibility of a product.
In-built Digital Management Rights
Today, publishers must pay as much attention to content distribution as they do creation and publishing of innovative content. The growth of online piracy and the loss of revenues have forced publishers to seek cost-effective ways to keep their content exclusive and accessible only to authorized audiences.
The use of Digital Rights Management (DRM) systems is one such solution that enables publishers to protect themselves from intellectual property theft, unauthorized usage of content, and revenue leakages that eat into profitability. A superior publishing platform comes with in-build DRM capabilities that address all these challenges simultaneously.
Enhanced Data Security
In a saturated market of free publishing tools, data security becomes paramount. For publishers committed to safeguarding copyrighted content, opting for licensed versions of digital publishing platforms is imperative.
Alternatively, a flexible subscription model tailored to specific needs offers a secure pathway, providing a balance between cutting-edge tools and uncompromised data protection.
The Takeaway
To stay relevant in the world of digital publishing, new-age publishers must consider investing in automated, cloud-based digital publishing solutions. They can expedite the production of eBooks, build interactivity into their products, and have more control over revenues and profitability.
Today, publishing houses can leverage digital publishing platforms, such as KITABOO, to publish, distribute, market, and amplify their eBooks to audiences around the world. Our cloud-based digital publishing platform is available in both a licensed version (one-time purchase) and a flexible subscription model.
Connect with us now to learn more about how we can empower your publishing endeavors in 2024!
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