Did you know that the global digital educational publishing market is slated to grow at a CAGR of 15.9% and reach $41,498.9 by 2031?
The global digital educational publishing market serves three sectors – K12, higher education, and corporate-based education. As an academic publisher, eBook publication and distribution are key if you want to capitalize on this market’s growth.
Gone are the days when traditional paperbacks ruled the classrooms. In today’s digital age, eBooks are quickly taking over conventional books in schools and institutions.
Read on to explore the benefits and strategies of effective eBook distribution.
Table of Contents
Benefits of eBooks over Traditional Books Distribution
The benefits of eBook distribution over traditional books are immense for an educational publisher. Let’s understand them one by one.
Printing and distributing traditional books entail various costs, including paper, printing, storage, and shipping charges.
eBooks effectively eliminate all these costly processes. By cutting down production and storage costs – eBooks save you thousands of dollars. In addition, they save you the cost of updating content, as this can be done easily with the help of a learning content management system.
Traditional books limit your reach to a specific locale of schools and institutions. However, with eBooks, you can reach any part of the world. eBooks can be distributed globally, as online content has the quality of transcending boundaries.
Since the focus is shifting to online or hybrid education models, schools and institutions worldwide will be able to access your eBooks, increasing your recognition and ROI.
It’s no secret that millions of trees are cut down to produce paper, thus causing the release of harmful CO2 emissions every year. This makes distributing conventional textbooks a source of environmental hazard.
eBooks are available digitally and require no use of paper and hence no cutting of trees. Every single-saved, fully-grown tree can reportedly absorb about 50 pounds of CO2 every year as per recent studies, thus making the distribution of eBooks an eco-friendly medium for education. This solution further enables you to uphold your environmental responsibility and do your bit toward creating a sustainable environment.
Quicker Access to Analytics
With traditional books, you have to wait months to access reports on book-and-user analytics. However, this is not the case with eBooks. eBook distribution allows you to track and access reports on the number of copies of eBooks downloaded, readers’ preferences, and eBooks’ performance. You can analyze these reports to understand how well your marketing strategy works and where it requires modifications.
Engaging Learning Experience
With eBook distribution, you can help schools and institutions provide an engaging learning experience to students with elements like:
- Zoom-in, search, page navigation, highlight, and other features help students adjust and use eBooks at their convenience
- Videos, images, animations, audio, and other multimedia-rich content allow students to learn and study according to their preferred learning style.
- External links in the eBooks enable students to build on their knowledge and develop an in-depth understanding of the concepts.
- AI tools like AR (augmented reality) and VR (virtual reality) provide students realistic and immersive learning experiences.
Strategies for Effective eBook Distribution
In this day and age, there is no lack of eBook distributors in the world. In this competitive scenario, getting noticed by schools and institutions can be extremely challenging. But fortunately, it’s not impossible – and by following the strategies below, you can effectively connect with schools and institutions.
Leverage Analytics to Design a Marketing Plan
Use analytics to know the reports on readers’ behavior, number of unique views, eBook distribution patterns, user engagement rate, etc. Once you have this information, analyze it and use new-found insights to devise a data-driven marketing plan.
In today’s time, eBook distributors employ different marketing plans, so ensuring yours are personalized is paramount. Customized marketing plans will help you stay ahead of the curve and enable you to reach your target audience with maximum effect.
Use SEO to Your Advantage
Want to come out on top of every other eBook distributor? Then, using Search Engine Optimization (SEO) religiously and tactfully is key.
With billions of educational eBooks in the online market, yours could easily get lost in the crowd. Adding metadata, meta tags, and keywords to your eBooks is essential to ensure that they don’t. SEO will increase the discoverability of your eBooks. Eventually, your eBooks will become visible and easily findable by schools and institutions.
Collaborate with Distribution Platforms
Collaborating with distribution platforms is a good way to get your eBooks out in the online market.
Before you decide on a distribution platform, study analytics to find the preferred platform of schools and institutions. Then, distribute your eBooks on that platform. Once you have done that, start distributing your eBooks on popular platforms. Doing this will open up multiple eBook distribution channels and enable you to tap into new revenue streams.
Leverage Open Educational Resources
Did you know that around 65% of faculty in the world supports and favors using OERs?
Open Educational Resources (OER) are educational materials that are accessible and available to use for every person and institution without any cost. By publishing some eBooks under an open license and distributing or enlisting them on OER Commons, you can ensure free eBook access to schools and institutions. If they find your eBook informative to a satisfactory level, they will be interested in becoming a repeat buyer of your other eBooks – which are not free.
The End Note
Now that you are aware of the benefits and strategies for eBook distribution, you should also know that the global eBook market is expected to garner $32.19 billion by 2032.
If you want to tap into this whopping amount without wasting much time and money, outsourcing eBook distribution services from KITABOO can help.
KITABOO is a cloud-based publishing platform that helps educational publishers create, publish, and distribute interactive eBooks. With features like DRM protection, device and platform-agnostic content, accurate data analytics, and more, KITABOO helps you connect with schools and institutions and maximize your bottom line. As a digital content publishing platform, KITABOO is the trusted choice of over 15 million people from 30 countries.
To know more about eBook distribution services, get in touch with KITABOO.
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