The eBook market is expected to accrue 14.16 billion dollars in 2023. The statistics alone is enough to entice many toward writing an eBook. It shows just how fierce the competition has become in the eBook industry. Even then, there are ways to ensure your eBook stands out from the crowd. While the eBook’s subject matter is the key, you must also weigh relevant factors to elevate your eBook publishing.
How can it be done? Let’s figure it out.
Table of Contents
- Proofreading before Publishing
- Work on the Aesthetics
- Diversity Is Key
- Choose the Right eBook Platform
- Collaborate with Influencers
- Work Out the Metadata
- Bank On Expert Reviews
- Figure out Pricing
- Don’t Stop Marketing
9 Tips to Successful eBook Publishing
1. Proofreading before Publishing
Yes, the first tip is an obvious one. But you would be surprised how many writers fail to accomplish this. Although the demand for eBooks is quite high, readers won’t invest their time in something that does not appeal to them. Thus, it is crucial to conduct careful and thorough manuscript proofreading.
A minor error can cause avid readers to reject your book. Therefore, you must be patient and give the eBook an extensive read. Moreover, it would be best to ask someone else to proofread the content.
It is easy to have oversights in a book you have written. That is why employing a professional editor or an editing tool is key to ensuring your book is of the utmost quality.
2. Work on the Aesthetics
Don’t judge a book by its cover – a saying most people have heard about. However, the saying does not convert well in the real world.
Human attention span has lowered to 8 seconds, so unless you are a renowned writer, your book will have a short period to catch the reader’s attention. Perfecting your title and cover is the best way to capitalize on this time span.
A good way to start is to upload an appealing, large, high-resolution .JPG cover for your eBook. Moreover, try to use colors that convey your message and are visually striking. Hiring a professional for the cover is a feasible idea if you do not have any experience.
3. Diversity Is Key
Unlike physical books, eBooks are read by people on multiple platforms. They can be accessed on smartphones, tablets, desktops, or even dedicated devices, like Kindle.
The resolution and format for all these devices are different. Your eBook should be compatible with different screen sizes, ensuring its formatting remains the same everywhere.
Use services or consult a professional to ensure your eBook’s versatility across devices.
4. Choose the Right eBook Platform
Selecting the right platform is an important step on the eBook publishing checklist. Nowadays, you can choose from a list of eBook platforms, even specialized ones like KITABOO.
The cloud-based online digital publishing platform enables the creation, publishing, and distribution of interactive eBooks. With over 15 million users across 30 nations and support for 20+ languages, you can easily find your target audience.
While selecting an eBook platform is a personal process reflecting your needs, there are two non-negotiable features to have.
- Compatibility with a wide range of gadgets, including iOS, Android, and Windows.
- A Digital Rights Management system, so you can protect your intellectual property and easily navigate through eBook publishing with the platform.
5. Collaborate with Influencers
Sounds tricky, but in today’s day and age, you can easily find the right influencers to create buzz around your book.
Look for popular platforms where your target audience tends to be. For reference, FaceBook is the go-to platform for an older audience, while the young audience is likely to be found on TikTok and Instagram.
Locate the right experts in the niche and collaborate with them to promote your eBook. You can even use the promotion as a pre-marketing move. Ask the influencers to guest post on their blogs, offer affiliate partnerships, or run a joint podcast to share information about the book.
Doing so can spread the word about the upcoming launch while helping readers understand what the book will be about.
6. Work Out the Metadata
Successful eBook publishing relies on you figuring out the optimized metadata. Since the eBook will be available virtually, you must capitalize on metrics, such as meta title, subtitle, book description, keywords, etc.
These factors ensure new readers can find your book through relevant topics across the web. Moreover, an intriguing book description can entice users to click on your eBook and complete the purchase.
7. Bank On Expert Reviews
Besides influencer marketing, you can also use book reviewers to establish credibility. Start by reaching out to book critics, reviewers, and bloggers to solicit honest reviews about your work.
Attaching positive reviews from a famous personality during your eBook’s marketing can be substantially beneficial. It can tap into the reviewers’ audience while encouraging potential readers to give it a try.
8. Figure out Pricing
Pricing is a crucial factor that can decide your eBook’s fate. It can be the defining factor for a new writer regardless of the book’s content.
Moreover, you need to determine the royalty rates for the book as well. Even then, pricing is something you can change later. It allows you to use price as a driving motivation to readers.
You can offer discounts or even giveaways to create an artificial scarcity among the readers. A limited-time offer can entice customers to try your book, leading to successful eBook publishing.
9. Don’t Stop Marketing
Do not stop the marketing process even after launching your book successfully. In fact, it is time to spread more awareness about your eBook’s success.
Highlight how your book is doing among the readers, publish positive reviews, or use promotional videos to maintain the momentum.
The more readers will hear about your eBook, the more likely they are to check it out at the end of the day.
eBook publishing is a challenging task, especially given the surging competition in the domain. However, the task can be achieved successfully using the mentioned tips and tricks.
Remember that the only thing that ensures the long-term success of your eBook is the core content.
The better you can connect with the readers, the higher your chances of maintaining them as loyal assets. Using your social circle is a viable strategy to get the sales going and spread the word across different platforms.
Overall, using the right tools at the right stage can pave the path for a smooth eBook publishing experience.
Connect with us to start a conversation.
To know more, please write to us at KITABOO@hurix.com
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