KitabooKitabooKitabooKitaboo
  • Pricing
  • Solutions
    • K.AI
    • Digital Publishing
    • Training Solutions
    • Associations & Non-Profits
    • eBook Store
    • Kitaboo Author
    • Kitaboo Insight
  • Kitaboo Readers
    • Online Reader
    • iOS App
    • Android App
    • Windows Store Installer
    • Mac Store Installer
  • Kitaboo SDK
  • Resources
    • Blog
    • Infographics
    • Case Studies
    • Product Videos
    • Whitepapers
    • Webinars
    • How To Guides
    • Kitaboo FAQs
  • Request A Demo

Responsive Content – Why It Matters

By Mike Harman | Digital Publishing | 0 comment | 11 August, 2016 | 3

Look around you right now, and chances are most people are looking at the smartphone screen. Granted, they are likely playing Pokémon Go, but still!

In the US today, 68% of adults own a smartphone and 45% own a tablet device (up from just 3% in 2010)*. Even more interestingly, smartphone ownership is up to 86% in 18-29 year olds.

A content strategy that does not explicitly address mobile devices will have limited success in today’s environment. As a typical user, I have some basic minimum expectations when it comes to digital content:

  • Content has to be tailored to my favorite device. Don’t make me switch devices just to access your content
  • But if I do choose to continue reading on any of my other devices (I own 3+), I need to do so easily
  • I have several potential distractions, so the content needs to be engaging and hold my attention

Designing content and making it responsive from the get go will ensure that you provide a superior user experience to most of your target audience. No more forcing readers to read through a long PDF on the 5 inch smartphone screen, and certainly no more pages with run-over text overlapping images.

What is responsive content? Simply put, content and layout that automatically adjust to the viewing device and user environment. That means video, images, interactivities and text sizes, all appropriately places and sized to give the user the best possible viewing, reading and interactive experience.

Here are some screenshots of the same content that illustrate the concept:

Responsive digital Content – Why It MattersCreating responsive content means adopting a formatting framework (HTML elements and CSS) that dynamically adjust to screen sizes. Most responsive frameworks work on a “grid” system such as Bootstrap. Essentially, the system divides a screen into 12 columns, and media elements (text, video, image) each row in the content total 12 columns across. When this content is viewed on a smaller phone screen (say only 4 columns wide), then the content/media element adapts, and renders accordingly (there is a separate discussion around responsive versus adaptive content, but they broadly tackle the same problem). The picture above is just such an example.

Which brings us to the key question. How much coding help do you need to create responsive content, especially if you are creating training or marketing content? The good news – not much at all! Increasingly, there are powerful authoring platforms that offer readymade templates where your focus can be on creating content, and let the tool show you a preview of how it will look on different screen and devices.

Liked what you read? Send us your feedback or ask for a demo of KITABOO here.

* http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/

DISCOVER HOW AN INTERACTIVE EBOOK PUBLISHING PLATFORM CAN HELP YOU

Kitaboo is a cloud-based content platform to create-publish-distribute interactive mobile-ready ebooks.

REQUEST DEMOREAD MORE
You May Also Like

  • how to make a pdf into an ebook
    Quick and Easy Steps for PDF to eBook Conversion

    Blog,Digital Publishing,eBook solution,Education Technology / October 29, 2022

  • Word Document Into A eBook
    From Words To Pages: Turn Word Document Into A eBook

    Blog,Digital Publishing,eBook solution / July 25, 2023

  • Responsive Content – Why It Matters

    Digital Publishing / August 11, 2016

Responsive Content

Mike Harman

Mike is the SVP Business Development at HurixDigital. He has over 30 years experience in achieving consistent top-line revenue growth and building mutually beneficial relationships

More posts by Mike Harman

More Resources

  • Case Studies
  • Whitepapers
  • How To Guides
  • Infographics
  • Product Videos
  • Kitaboo FAQs

Request a Demo

An enterprise platform that 15 million users trust

Follow Us

Kitaboo Product Video

Recent Posts

  • Digital Book Library
    12 September, 2023
    0

    Must-Have Features for a Top-Notch Digital Book Library

  • ebook format
    12 September, 2023
    0

    Which eBook Format is Better? Here Are the Top 5

  • EBOOK TEXTBOOK
    12 September, 2023
    0

    Top 5 Websites to Find Affordable eBook Textbooks

  • Online eBook Maker
    11 September, 2023
    0

    Boost Your K12 Publishing Business with the Best Online eBook Maker

Categories

  • Blog
  • Digital Publishing
  • eBook solution
  • eCommerce
  • Education Technology
  • Employee Training
  • ePUB Conversion
  • Frankfuter Buchmesse
  • Nonprofit Organizations & Associations
  • SDK
  • Self-publishing
  • Uncategorized
  • XML Conversion

Press & media

  • Press Releases
  • News Section
  • Events
  • Infographics

Quick links

  • About us
  • About Hurix Systems
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy

Resources Links

  • How To Guides
  • Product Videos
  • Blog
  • Case Studies
  • Kitaboo Partner Program

Kitaboo Reader

  • Hurix System' best in class interactive ebook reader application Kitaboo is now available on the Applie Itunes app store
  • Hurix System' best in class interactive ebook reader application Kitaboo is now available on the Google Play store
Copyright © 2023  KITABOO - The Digital Textbook Platform. | All Rights Reserved
  • Pricing
  • Solutions
    • K.AI
    • Digital Publishing
    • Training Solutions
    • Associations & Non-Profits
    • eBook Store
    • Kitaboo Author
    • Kitaboo Insight
  • Kitaboo Readers
    • Online Reader
    • iOS App
    • Android App
    • Windows Store Installer
    • Mac Store Installer
  • Kitaboo SDK
  • Resources
    • Blog
    • Infographics
    • Case Studies
    • Product Videos
    • Whitepapers
    • Webinars
    • How To Guides
    • Kitaboo FAQs
  • Request A Demo
Kitaboo
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT