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Frankfurt Book Fair (Frankfurter Buchmesse) is undoubtedly the largest book fair in the world. It is an international event which attracts publishers from around the globe. The book fair is by far the largest trade fair held for people from the publishing and media industry. This is where people assemble to discuss the future ofRead more

Augmented Reality refers to an interactive experience of the real-world environment, which is enhanced by computer-generated perceptual information. As the world gets increasingly digital, enterprises have been forced to redefine their business processes and functions in order to retain their competitive edge. Augmented Reality is now integral to the digitization process. In this blog, weRead more

In recent times, the publishing industry has adopted cutting-edge technologies and is changing the way content is delivered. In a highly competitive world, the publishing eco-system has to deliver an error-free output with minimum turnaround time. In addition, they need to innovate and offer the best value to clients, who constantly demand something new andRead more

Augmented Reality is the new buzzword in corporate training. Augmented reality (AR) integrates digital or computer-generated perceptual information with the user’s real-world environment to create an enhanced version of what one sees, hears and perceives. Here’s how enterprises can use AR to boost their corporate training and empower employees with the latest, more accurate andRead more

Augmented Reality (AR) is a technology that superimposes computer-generated images, audio/videos and other types of media to enhance one’s view of the real world. The success of Pokémon Go, an Augmented Reality game to catch virtual creatures, pointed to the immense potential of this new-age technology in capturing the attention of both the young andRead more