In this constantly online world, we are continuously being bombarded with all forms of content – be it in the form of text, images, or videos.
The type of content we are exposed to shapes our minds and our interests and influences our decisions. The diminishing attention span and a wide range of content channels have forced companies to get creative with their content delivery.
With the emergence of new trends and genres, the use of Augmented Reality (AR) and Virtual Reality (VR) has changed the process of consumer engagement. Long-form, short-form content, and live videos have enabled users to indirectly be a part of the brand.
Websites use such engaging content to attract and hold more users, while businesses use them to pitch a product and bring in potential customers. Successful content can mean more revenue generation for a business. K12 Educators and professionals can leverage data to meet new targets.
This can be achieved by platforms like KITABOO, a digital textbook platform that can turn raw data into meaningful insights using cutting-edge technology and superior data analysis tools. No matter what the purpose is, content creation has a crucial role to play in the World Wide Web today.
Table of Contents
What is Content Creation?
Content creation is the process of developing themes and ideas that appeal to the intended audience. It involves producing written or visual content revolving around those themes that help convey certain information to the audience in an accessible manner.
There are several steps involved in content creation – from the conception of an idea to the final publishing of the content.
Content is often produced in a way that aligns with the business objectives of the company. The designers, writers, and video producers work towards creating content that is in accordance with the strategies developed.
Apart from this, brands focus on social media content which plays a big role in the emergence of trends and genres as well.
Why is Content Creation Important?
Great content is one of the most important assets of a business. It helps create a positive experience for the audience, which compels them to come back, thereby reinforcing the brand image.
Here’s why content creation is important:
- It also becomes a way of interacting with the audience and gaining their trust. By making the audience engage while creating value for them, a brand can develop its reputation among its users.
- Good content can help in the process of lead generation. A user who has consumed the content of a brand will be more likely to procure their products or services. Content can be used to guide users to a landing page where a call-to-action will facilitate a purchase or take the user through further steps.
- Content creation, besides following trends, can also aid in the creation of new trends that will solidify the image of the brand, product, or service among the minds of the audience. This will help in building customer loyalty and drive more business to the brand.
- Original content can also help in converting prospects to customers. Content that informs and educates the audience helps them in making purchases that are aligned with their personal goals and ideology.
How Does Social Media Content Influence Trends?
In the age of social media, we are living a visual life and are consuming content at a greater scale than ever before. It has become easier for a trend to become a part of everyday society and enter into the common psyche.
Trends are a way of interacting with each other. We often share common phrases, jokes, fashion, and pop culture as means of connecting with each other. Sharing common ideas also increases our sense of belonging.
Social media has made it easier to follow the bandwagon of trends and to fit in. With the click of a button, we are able to express our ideas and share them with someone on the other side of the world. This helps us in curating our circles and becoming part of new movements that are not limited by geographical spaces.
Digital textbook platforms like KITABOO are also taking advantage of multiple modern-day trends for creating and publishing content. Some of the popular trends and genres are discussed below.
Top Five Emerging Market Trends and Genres
To keep up with the ever-evolving trends in content creation, there is an urgent need to resort to new tools and strategies to deliver the most appropriate content to modern-day audiences.
Following are some of the emerging trends in content that have been observed:
1. Niche Content Trends
An abundance of content in a particular vertical means that it would be more difficult to stand out and generate an audience organically.
This is where niche content comes in handy to appeal to a very specific group of audience. Niche content involves focusing on a particular product or service that caters to the group.
2. Short Form Content
Shorter forms of content are more popular among millennials and Gen Z, as they are spending less and less time flipping through one content after another.
Priority should be given to shorter texts, videos, and infographics. For better engagement, this content should be colorful, include movement, and, most importantly, tell a story.
3. Interactive Content
The decreasing attention span of the modern-day audience can be countered through interactive content. They help the audience to actively participate instead of being a passive consumer.
Polls, quizzes, surveys, and tests can be incorporated into the content to not only engage the audience but also gain insights and feedback from them. KITABOO offers tools that help increase student engagement through embedded multimedia features.
4. AI-Powered Content
Content creation is one of the areas where AI has had a radical influence. Not only is AI being used to generate unique images and videos, but it can also be used to gather better matches for search queries and generate personalized content for users.
AI can also be used to design content creation strategies based on a particular theme or campaign. Digital text platforms like KITABOO use AI-generated content formation to boost the teaching and learning experience.
5. Live Video Content
While video is one of the most popular forms of content today, live video is another emerging tool increasingly being used by brands.
The unscripted nature of the content makes it more appealing to the audience and can be used to deliver exclusive and behind-the-scenes information. Content can be streamed from the field or trade shows to offer a glimpse into what’s coming next.
A well-designed content has a much higher purpose than simply engaging with the audience of a brand. It has the potential to grow a business, generate leads, and increase revenue if properly implemented.
While creativity is paramount in implementing content strategies, it is also necessary to adapt to the emerging trends in content creation and the online world to better connect with the audiences.
Professionals, K12 education publishers, and providers can make use of modern cloud-based digital textbook platforms like KITABOO that help to publish, distribute, sell, and amplify their solutions to a global audience.
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