Why are enterprises so keen and focused on increasing employee engagement? According to the Gallup poll, the most engaged workers are 21% more productive at their workplace. If you take a look at the turnover and absenteeism rate in your organization, you would understand the level of employee engagement you have at your workplace. If your employees feel detached and demotivated, it will directly affect the quality of output delivered. Hence, it is important to increase and maintain a high engagement level among employees.
Hiring the right candidate with the right set of skills doesn’t suffice anymore. It is your job as an employer to ensure that you also provide them with a motivating environment to work at. They need to feel a sense of job satisfaction at the end of the day. This is what drives employees to deliver better output and increase your profitability.
In order to retain and motivate employees, L&D teams are using mobile-based platforms to deliver training as most employees are comfortable with mobile devices. People on an average spend over two hours a day on their mobile screens. This comprises mostly of young adults and working professionals. Since they are more comfortable using mobile-based devices on a daily basis, enterprises are using these same devices to deliver their corporate training. Organizations are increasingly opting for Bring Your Own Device (BYOD) policy, allowing learners to bring any device of their choice for the training program. Enterprises are expecting the mobile-based platforms to keep the employees as interested in the training course as they are in other applications on their devices.
Here are some benefits of delivering corporate training on a mobile-first platform:
Caters to Every Type of Learner
Everyone has a different level of understanding capacity. Some people might listen to or read a piece of content once, and remember it forever. While some might have to read it over and over again to completely understand and remember the concept. With mobile based devices that are always handy, employees can go through the training content any number of times, without anybody judging them. It helps them learn at their own pace.
Increases Engagement with Training Content
Let’s face it, text-only content is not very interesting. Some might even call it boring. You can’t afford to let your employees’ thoughts wander while going through the training content. Hence, it is necessary to introduce certain elements to keep the employees engaged in the training program. People these days watch a lot of multimedia content on their phones and tablets. Including graphics, videos, animations in the training content will ensure that your employees are engaged in the training program. Moreover, videos and animations are known to increase the recall and retention value.
Keeps Them Aware of Marketplace Changes
With continuous advancements in technology, the skills your employees have today, might not be of relevance after six months. It’s essential that your employees are aware of the technological changes in their field so that they can update their skills accordingly. Mobile-based training content can be updated easily, providing employees with new and up to date information at all times. Thus, allowing them to feel well informed and competent for the job at hand.
How to Create Mobile-Friendly Training Content
Improves Employee Motivation
Many enterprises are including gamification in their training program. It is understood that gaming is a competition-based territory, where players are competing to win against each other. Bringing that concept into the training program promotes healthy competition at the workplace. The training team can include a point system, where the employee scores points after completing each level. This way, employees can strive to perform better in order to score the highest points. Including gamification highly motivates the employees to perform well in every task during and after the training.
Helps Them Remember Information
People tend to forget around 40% of the content that they learned after 24 hours. How can you then expect your employees to remember every single thing that have been taught to them during their training? Mobile-based training content is usually created in the form of short modules, so that the reader does not find them too much to learn. Short, crisp and to-the-point training modules help the employees in retaining the information better. And since mobile devices are portable, employees can easily carry them around and go through the learning material at their convenience. These short knowledge nuggets also help them provide just-in-time information whenever they want.
Increases Employee Collaboration
Mobile-based corporate training increases collaboration among employees. It allows them to share the content with their peers, recommend important learning modules, and also have healthy debates. It helps everyone across the organization to communicate with each other through discussion forums and chat groups.
Mobile devices have become an integral part of training delivery. The recent surge in mobile-based corporate training is because they have proven to be more effective than traditional training methods. Mobile-based training strategy works best for employee engagement as it leads to better productivity.
Enterprises spend a lot of time in hiring the right employee for their business, who they believe would contribute towards the profitability of the organization. It is important to provide these new recruits with effective training in order to keep them engaged and motivated right from the beginning to perform better at their job. Make them feel like they are part of a growing culture and that they are also progressing along with their organization. A happy and satisfied employee will always put in his 100% to ensure the efficient and timely delivery of work with good quality.
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